Despite record summer heat that impacted sales, NISSIN FOOD PRODUCTS CO., LTD. created new demand by continuously proposing new products based on technological breakthroughs. New Nissin Ra-O, improved and relaunched in September, Nissin-no-Donbei, Nissin Futomen Doudou, and other products based on Nissin's original triple-layer thick, straight noodle preparation process were well received. As a result, net sales for this segment were ¥196,080 million (U.S.$2,358 million), and operating income was ¥22,773 million (U.S.$274 million).

MYOJO FOODS CO., LTD. implemented a major product renewal in September 2010 to coincide with the 45th anniversary of the Myojo Charumera series and enjoyed brisk sales of this mainstay product. MYOJO FOODS also newly introduced large-capacity cuptype instant noodles in tall packages, beginning with Myojo Ippeichan Roasted Soy Sauce and Pork Flavor in August 2010. As a result, MYOJO FOODS' net sales in this segment were ¥42,570 million (U.S.$512 million), and operating income was ¥2,427 million (U.S.$29 million).

For NISSIN CHILLED FOODS CO., LTD., the Tsukemen-no-Tatsujin series and Yumeiten Tsukemen series sold well throughout the year. In addition, chilled versions of local-style fried noodle products, Yokote-fuu Yakisoba and Kitami-fuu Shioyakisoba, together with Tomato Ramen, which features tomato soup, gained popularity. NISSIN FROZEN FOODS CO., LTD. had a hit with the Reito Nissin Spa-O Premium series and solid sales from Reito Nissin-no Ramenya-san Plus and Reito Nissin Tokumasa Curry Udon. Frozen versions of local specialties, such as Reito Nissin Yokotefuu Yakisoba and Reito Nissin Kitami-fuu Shioyakisoba, also sold well. As a result, net sales of chilled and frozen foods were ¥51,353 million (U.S.$618 million), and operating income was ¥1,815 million (U.S.$22 million).

Net sales from other businesses, were ¥40,101 million (U.S.$482 million), and operating income was ¥1,748 million (U.S.$21 million). NISSIN CISCO CO., LTD. enjoyed robust sales of Ciscorn BIG, and NISSIN YORK CO., LTD. benefited from strong sales of Pilkul and Tokachi Yogurt Drink.

In North America, Top Ramen, CHOW MEIN, Bowl Noodles, and Souper Meal sold well. Nevertheless, overall sales decreased due to sluggish sales of Cup Noodles. Segment profit declined on lower gross profit resulting from a decline in sales volume for Cup Noodles coupled with selling price deterioration. As a result, segment net sales in North America were ¥26,455 million (U.S.$318 million), while operating income was ¥1,377 million (U.S.$17 million).

In China (including Hong Kong), despite lower sales of existing pillow-type noodles and frozen foods, overall sales rose on solid sales of premium-priced products, including Nissin La Wang (a Chinese version of new Nissin Ra-O), newly launched in Shanghai and Guangdong. Segment profit declined due to soaring raw materials prices and an increase in selling expenses. As a result, segment net sales in China were ¥18,373 million (U.S.$221 million), and operating income was ¥989 million (U.S.$12 million).