NISSIN FOODS HOLDINGS / Business Overview

Instant Noodles

Sales of pillow-type instant noodles in Japan were robust, boosted by a campaign by NISSIN FOOD PRODUCTS CO., LTD. offering its mainstay product Chicken Ramen for ¥35 (special offer limited to 10 million servings) to commemorate the 100th anniversary of the birth of the late founder Momofuku Ando. As a result, net sales of pillow-type instant noodles increased by 0.7% year on year to ¥58,859 million (U.S.$633 million).
A three-pronged product strategy was instituted for cup-type instant noodles to satisfy distinct customer needs. Instant noodles with serving characteristics more like traditional restaurant noodles were popular. New technology was used to improve the Nissin Menshokunin series, refresh the Nissin-no-Donbei series with “Thick and straight” noodles and underpin a new brand, the Nissin Futomen Doudou series. MYOJO FOODS CO., LTD. enjoyed strong sales of MYOJO Kiwamen, a new advancement of the company's super non-fry preparation technology with improved texture. Overseas, sales in North America rose sharply on favorable sales of high value-added products. Net sales of cup-type instant noodles increased by 1.8% year on year to ¥218,770 million (U.S.$2,309 million).

Chilled and Frozen Foods

NISSIN CHILLED FOODS CO., LTD. experienced a decline in revenues partially driven by flat overall demand for these products. Nevertheless, sales of the Tsukemen-no-Tatsujin series, which captures the full tastiness of chilled noodles, developed favorably. NISSIN FROZEN FOODS CO., LTD. increased sales of the Reito Nissin Spa-O series and the Reito Nissin Okonomi Bento series, and revenue from Nicky Foods Co., Ltd., included in the scope of consolidation for its first full year, increased. As a result, overall net sales of chilled and frozen foods increased by 8.5% year on year to ¥53,767 million (U.S.$578 million).

Other Business

NISSIN CISCO CO., LTD. posted a major sales increase driven by sales of its mainstay breakfast cereal Ciscorn BIG as well as confections such as biscuits and chocolate flake cookies. NISSIN YORK CO., LTD. achieved a sharp increase in beverage sales, partly due to the launch of Pilkul Life+, a lactobacillus drink sold in single-serving 200ml paper packs. Restaurant operator AJI-NO-MINGEI FOOD SERVICE CO., LTD. experienced a decrease in revenues on lower customer traffic attributable to thriftiness and increased eating at home among Japanese consumers.