
Since 2008, we have been implementing the Hyakufukushi Project to fulfill our corporate social responsibility by completing a total of 100 socially beneficial activities over a period of 50 years. Five themes guide the selection of these projects to help realize a better society: Creation, Food, The Earth, Health and Children-reflecting not only the spirit of our founder, but also matters of urgent public concern and the nature of our business field.
We had three initiatives under way in 2010. The first was the Living with Hot Water Project. This project combats global warming using an entertaining website and other venues to show people how to reduce the amount of CO2 emitted during the boiling of hot water by 60%, with only a few simple steps. The second one was the Support for Employee Volunteerism Project, an ongoing program to encourage socially beneficial activities by individual employees. Third, was the Dietary Education and Running Instruction Project: In 2010, the NISSIN FOODS Group Running Team won the All Japan Corporate Team Ekiden (road relay) Championship. To promote our belief that good nutrition and sports are essential for the healthy growth of children, team members visited primary schools across Japan to demonstrate correct running form and share their knowledge about proper diet.
In response to the Great East Japan Earthquake that occurred on March 11, 2011, the Group moved swiftly to provide disaster relief such as donating two million servings of instant noodles to people in the disaster area and deploying seven mobile kitchens equipped with hot water facilities. We are putting in place a system that will enable us to respond rapidly whenever natural disaster strikes. For instance, we are entering into agreements with local governmental organizations to facilitate relief activities.